Your business card is one of the most important, cost-effective, and versatile marketing tools you can have. how? Because they are cheap, easy to take with you and easy to get in front of people. Especially for businesses that are just starting.
Your business card needs to convey what you and your business are about, rather than just telling people who you are and where to contact you.
Planning, designing, and getting your cards printed.
For your business card to be the marketing tool it needs to be, there are a few things you should keep in mind while planning and designing your card.
Get professional-quality business cards printed for you. Sure, you can print them on your laser jet and cut them out with scissors. You'll get what you pay for and worse, people will question whether they can trust you with their business if it looks like you can't afford to print full-color business cards. You can find the best gold business card through www.puremetalcards.com/blog/gold-business-cards/.
Pay attention to the fine details on your card. A logo is important, so put some time and effort into its design to make your logo stand out from the crowd.
A thin, weak card, pre-made, off-the-shelf design, and small or unreadable text make a bad impression. Use color and images to effect and good design principles to make your business card attractive and easy to read.
Hire a graphic designer to assist you, if possible. They are professionals and know what works and what doesn't.
Maximize the usefulness of your card. You are not limited to just the front of your business card. Use the back of your card for more information. Keep in mind that people often write on business cards, so it's generally a good idea to leave some white space on the back.
Technology has made it easier and more affordable than ever to design and print cards that will grab one's attention as well as look professional and attractive.