SEO stands for "Search Engine Optimization. It refers to the process of improving your website so that it is more visible when people search for products or services related to your company on Google, Bing, and other search engines. The higher your page's visibility in search results, the more likely you are to attract attention. For all your search engine optimization needs, you can contact an SEO marketing agency in London at https://pivotal4.com/services/seo-marketing-agency-london/.
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How Does SEO Work?
Search engines like Google and Bing use bots to crawl web pages, move from page to page, gather information about those pages, and index them. The algorithm then analyzes the pages in the index, taking into hundreds of ranking factors or signals, to determine the order in which the pages will appear in search results for a given query.
Our Periodic Table of SEO Factors organizes factors into six main categories and weights, each based on their overall importance to SEO. For example, content quality and keyword research are key factors in content optimization, and crawling and speed are important factors in website architecture.
New niche section that dives into the SEO success factors behind the three main niches: local SEO, news/publishing, and e-commerce SEO. The search algorithm is designed to display relevant and authoritative pages and enable users to search effectively. Optimizing your website and content for these factors can help your pages rank higher in search results.