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In today's soft market advertising continues to grow. IAB reported that during the first half of 2011 the income of internet advertising was almost $ 15 billion. The income of internet advertising for the second quarter alone reached new heights, increased 24.1 percent to $ 7.7 billion. The performance was compared with last year's period's income of $ 6.2 billion, up 13.9 percent from 2009.
Advertising-related views – which include banner advertisements, rich media, digital videos, and sponsors – amounted to more than $ 5.5 billion in the first six months of 2011. The display increased 27.1 percent compared to the 2010 growth period, substantially exceeded the year growth rate Previous 16 percent.
Online display ads accounted for 37 percent of all interactive expenses in the first half of 2011, with the remaining search of the leading online category at 49 percent of the total – almost $ 7.3 billion. Search and Show each grew around 27 percent year-on-year, with more than double the previous year's growth rate of 11.6 percent. – Quotes from the IAB news release on September 9, 2011
Vertical market display advertisements continue to collect a high percentage of display advertising revenue because most advertisers know that getting their ads on various websites related to the market is the best way to build brand recognition and increase conversion rates.