Mobile phones and smartphones in particular are the new method for communication, research, entertainment, and even shopping. If you're going to remain competitive, you have to start thinking of ways in which to attract the attention of the new aged consumer.
While most hospitals have a call center and a website, chances are consumers are already on to the next thing. Mobile websites have become the thing to develop as more and more consumers look to their smartphones for viewing information online. There are about 95 million US citizens that currently use their phones to surf the web and the number will only continue to grow. This is why it is important to keep your website mobile friendly.
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You might be wondering what a mobile website is. Simply put it's a traditional website that has been customized just for the use of smartphones and other mobile devices. This allows users to access, read, and navigate through the site on a smaller screen. Mobile websites are also developed using coding such as HTML/CSS, however they are typically under a different domain name.
As your potential customers begin looking for your website on their mobile phones they will automatically be directed to your mobile site which is easier for use. Not having a mobile website could cause consumers to deter from visiting your site again, as it can be pretty difficult for them to interact with the large information that is on your site.